Written analysis of a quantitative research report to determine the Paper

Written analysis of a quantitative report to determine the validity of the study - Research Paper Example (Choi, 2005; Gardner, 2005a; Jeffreys, 2007b). Research on stress in nursing students indicates these students experience a variety of stressors, such as fear of failure, financial issues, patient care responsibilities, and balancing school work with personal life (Jones & Johnston, 1997, 1999). Furthermore, the greater the stress experienced, the greater the negative effects it has on student learning and success (Gwele & Uys, 1998; Jones & Johnston, 1997). Conceptual model is used in forms of diargrams and scales and it is used to help us understand the subject matter. This model includes 11 teaching strategies, such as prepairing learning objectives related to communication, premitting expression of identity and cultural sharing,providing bilinguaal and bicultural opportunities, modeling the use of texts and resources, and continuous assesment. The findings of this study reflect previous literature indicating that foreign-born nursing students report issues of discrimination, stereotyping, and cultural incompetence or incongruence (Gardner, 2005b; Jeffreys, 2007a). An interpretive phenomenological design was used to examine stress experiences and perceptions of faculty support among foreign-born generic baccalaureate nursing students. Interpretative Phenomenological Analysis  (IPA) is an approach to psychological  qualitative research  with an idiographic focus, which means that it aims to offer insights into how a given person, in a given context, makes sense of a given  phenomenon. Usually these phenomena relate to experiences of some personal significance - such as a major life event, or the development of an important relationship. It has its theoretical origins in  phenomenology  and  hermeneutics, and key ideas from  Husserl,  Heidegger, and  Merleau-Ponty  are often cited  . IPA is one of several approaches to qualitative, phenomenological psychology. A purposeful sample of foreign-born

The Catcher in the Rye Essay Example for Free

The Catcher in the Rye Essay In J. D. Salinger’s The Catcher in the Rye, the protagonist, Holden Caulfield, is put through the harsh reality that is life. Holden is kicked out of school and must make his way back to New York to tell his parents the upsetting news, but he first spends a few days finding himself along the way in the Big Apple. He spends these days thinking and seeing first-hand what the adult world is like, consistently reinforcing his belief that the real world is fake. His hatred for people in general is only bested by his hate for those whom he considers to be phonies, which is just about everyone he meets throughout the novel. Salinger uses strong irony, complex characterization, and a specific setting to display Holden Caulfield’s strong hatred towards people that are phonies and prove that no one is immune to the phoniness. A great deal of the irony in Salinger’s novel arises from Holden’s attitude towards adulthood. He spends most of the novel explaining why adults have ruined his life and yearning to be an innocent child again, yet he himself shows signs of acting and feeling like an adult. The first ironic sequence therefore comes into play when Holden arrives in New York: â€Å"He tries to use the partial appearance of adulthood to his advantage, for example by standing up to show the [bartender] his grey hair† (Gesler 407). This scene shows that in some respects Holden wishes to be an adult, and to enjoy the perks that come with age, but his ideal lifestyle would be that of a child. Children are pure in Holden’s eyes and haven’t succumbed to the darkness that is society. But this isn’t the last time Holden tries to act old; he also invites a prostitute to his room at his hotel. Sunny, the prostitute, arrives and tries to come on to him her so that she can get the job done, but Holden refuses. He can’t have sex with this random woman because Holdens kind of clear-thinking reacts against sex without love, against unclean personal habits, against any manner of rudeness. † (Moore 162). This is ironic because Holden speaks out against things like sex without live but still invites a hooker to his room. There is more irony to this, though: Holden reacts against rudeness in his mind, but inside he is not a very pleasant guy. He is very smart and knows how to act in front of people but he looks down upon almost every person he passes. When he is meeting with his sister, Phoebe, for the first time in the book, she stops him in the middle of a sentence and asks the very straightforward question of whether or not there is anything in the world Holden actually likes, and he struggles very much to find an answer for this. Holden’s entire experience of a few days in New York is based around the fact that he thinks that everyone besides him is a phony, but ironically enough, he is a phony. He lies to himself, and convinces himself that he is not a phony and that his ideal life would be lived in the innocence of a child, when in reality he just goes out into public and pretends to be older than he really is so that he can associate with adults. His admitted worst fault is that he is completely infatuated with a girl named Sally Hayes. Ironically while he calls her the â€Å"queen of the phonies,† he admits that he would marry her on the spot and even â€Å"proposes to Sally that they go off to New England together to live a Farewell to Arms sort of idyllic life† (Trowbridge 686). This is the epitome of an ironic sequence: a boy who could go on forever about how he hates the real world and how it corrupts people into phonies, proposing to a girl whom he refers to one of the phoniest of them all! While his wanting to go out of the country was escaping the phoniness, he himself is ironically being a phony by being in love with a phony. The in-depth characterization of Holden Caulfield has led him to be one of the most well-known and remembered fictional literary characters of all time. Everything about him relates to his hatred of society, adults, and especially phonies. First off, Holden doesn’t believe that school is something that will help him in life, and that it is just something that society is making him do because everyone has to do it. Any part of society, in Holden’s mind, is a bad thing that will corrupt people. Holden’s attitude towards the phoniness of adults is shown early on in the book before he leaves Pencey Prep when he is speaking to his teacher, Mr. Spencer.  Spencer tells Holden that life is a game, and you have to play by the rules. Holden agrees but in his head thinks, â€Å"Game, my ass†¦if you get on the side where all the hot-shots are, then it’s a game all right†¦but if you get on the other side, where there aren’t any hot-shots, then what’s a game about it? Nothing. No game† (Salinger 12). This is not only directly shooting down advice that an elder has just given him, trying to help Holden out, but it is also showing Holden’s view on life as a whole. Holden doesn’t believe there is opportunity; there are fake people with money and power, and people who don’t have money and power. This shows his disgust for humans, especially adults. Quite possibly the best example of Holden’s distaste for adults comes from a scene where he doesn’t even see anyone doing anything disgusting, where no adult is actually doing anything wrong. A few nights before he returns to his home for good, Holden sneaks into his house to see his baby sister Phoebe. During this sequence Holden looks into his sister’s room and sees her sleeping and quickly notices that â€Å"adults, they look lousy when they’re asleep and they have their mouths way open, but kids don’t. Kids look all right. † (Salinger 207). This is the first time in the novel that the reader gets contact between Holden and a child, and he believes that even when the child is sleeping it is better than an adult. Just the very sight of an adult’s mouth being open while he or she sleeps disgusts Holden, while he notes that a child could drool all over itself while he or she sleeps and still look innocent. This is the same scene where Holden and Phoebe get to talk for the first time in the novel. After talking for a brief moment Phoebe becomes aggravated at Holden’s disgust for almost anything in the world and asks him if there’s anything he likes, if there’s anything he likes to do. Holden admits to his sister that the same scene keeps playing through his head; he is in a field of rye with thousands of little kids running around and playing, where he says â€Å"I’m standing on the edge of some crazy cliff. What I have to do, I have to catch everybody if they start to go over—I mean if they’re running and they don’t look where they’re going I have to come out from somewhere and catch them† (Salinger 224-225). Holden is so attached to the idea of innocence and that society corrupts children and turns them into things they’re not, into phonies, that all he can think about is being able to save every child in the world from falling into the traps of society. The setting in The Catcher in the Rye is very important, not only because of the terrible side of New York City, but also because it’s where Holden is from and it is what he knows. New York in itself is made for adults; there’s not much a child can do there in the first place. It is also a land of the rich, famous, and fake. People in New York tend to be full of themselves because they think that their role in the city means more than the next guy’s. This ties into Holden’s childhood and how he has grown up living among the very people he hates, the phonies. The Museum of Natural History is one of Holden’s favorite places in the world; it is where he went when he was younger to escape from the city. During his few days living on his own in New York, Holden decided to take a tour of the museum again and ran into a few children when he was there. He took the children to where the mummies were kept on their request and they ran away in fear of the dark room. It is here where Holden notices the words â€Å"Fuck You† written on the wall in the sarcophagus room. He believes that only a phony trying to show off for a friend would do such a thing but that it could happen anywhere. Holden is so convinced that the world doesn’t care about anything that he says: â€Å"†¦If I ever die†¦and I have a tombstone and all, it’ll say â€Å"Holden Caulfield† on it, and then what year I was born and what year I died, and then right under that it’ll say â€Å"Fuck you† (Salinger 264). He is so convinced that society has lost all manners and has no care in the world what it offends that he is certain his gravestone will be defiled while he rests under it. The setting also leads the reader to a character that convinces Holden that there are no good adults, that everyone is a phony. Holden takes it upon himself to go see his old friend and ex-teacher, Mr. Antolini and his wife. He spends a long time having dinner with the couple before Mrs. Antolini goes to bed and leaves Mr. Antolini and Holden to talk about guy stuff. Holden spends some time explaining what he sees wrong with society and Mr. Antolini answers his problems by saying, â€Å"Among other things, you’ll find that you’re not the first person who was ever confused and frightened and even sickened by human behavior† (Salinger 246). Holden looks up to his old teacher and takes these words to heart, that a lot of people are dissatisfied with society and the grotesqueness of people. Holden then spends that night at the Antolini’s home and is awoken in the middle of the night by Mr. Antolini stroking his hand through Holden’s hair. Scared off by his old teacher’s homosexual advance, Holden leaves the house. This is most dissatisfying to Holden because someone he considered to be a wise friend ended up being a phony as well. Holden Caulfield is disgusted at the very thought of phoniness and his eliefs that society makes people fake and that all adults are bad people eventually leads him to believe that almost everyone is a phony, even though at the same time he is a phony because he himself acts as much like an adult as he can. The fact that the book takes place, for the most part, in New York City greatly adds to Holden’s hatred of phonies because it is a city filled with people, most of them fake. Overall the book plays around that Holden wishes he could stop children from becoming adults so that society would not be able to corrupt them and they would not become phonies like the rest of the world.

Walt Whitman :: essays research papers

Walt Whitman Walt Whitman was born in a rural village on Long Island N.Y. on May, 31 1819. He went to school to five to six years, although he received most of his education from the literature he read. His first jobs consisted of being a printer and a school teacher. At the age of 27 he became editor of the Brooklyn Daily Eagle, dismissed two years later because he had radically liberal views. In the early 1850’s he went back home to build houses with his father. Emerson believed Whitman wrote for the complete person, one that is willing to listen to one self. Whittier, however, judged Whitman’s work as â€Å"loose, lurid, and impious†. In 1855 the First edition of â€Å"Leaves of Grass†, this was classified as â€Å"poetry of barbarism† because it was radical, talking about things like sexuality, and it used exotic and vulgar language. His songs were songs not only of occupations but of sex and the body. He sand of masturbation, the sexual organism and the sexual act; he was one of the first poets to write of the â€Å"body electric,† of female eroticism, homosexuality love, and the anguish of repressed desire.(text book page 2846) He continued to revise this piece in the years 1856 and 1860. By the completion of â€Å"Leaves of Grass† it had 9 editions with more than 400 poems. In 1865 after working as a nurse in the Civil War he wrote â€Å"Drum-Taps†, he gathered in this into the fourth edition of â€Å"Leaves of Grass†. At 54 he suffered paralytic stroke and 19 years later he Died 19 years later in New Jersey. Whitman Became known in America as â€Å"Great Gray Poet†. Whitman gained more influence on America after his death. He was a modern man because he created his own rhythms using free verse. Leaves of grass was probably his most instrumental writing consisting of over 400 poems and would eventually become the most popular book of poetry ever written. Whitman's style was romantic and sensitive at a time when the US Civil War raged across the land with all its brutality and suffering. He greatly loved America, nonetheless, volunteering to tend the wounded in Washington, D.C., and writing a popular tribute to Abraham Lincoln, "O. Captain! My Captain!" A favorite of presidents ever since, Whitman wrote poetry praising America and touting the virtues of democracy. He made a trip to Camden New Jersey a few days before his mother’s death and stayed there for the remainder of his own life.

Reevaluating Union Trade Responses

Since the 1980†³s academia and professionals alike have been picking at the bones of discussion regarding the ‘decline† of Trade Unions, their strategies of ‘survival† and issuing prescriptions as to the most suitable form Trade Unionism can take in order to modernise, compromise and indeed to qualify for a role within the ‘new† workplace. Within this plethora of discussion much is made of placing relevant unions into suitable and identifiable criteria, whether it be the AEEU and it†s ‘Enterprise† unionism or UNISON†s ‘Managerial† unionism. Although these criteria may be suitable within a fixed period or in order to understand a particular situation, the argument remains that they are static and do not necessarily reflect the many forms that unionism can take. Indeed much of the criteria presented is regarding the union as an organisation, as a business even, and in this way does not account the most important factor, that of a Union†s members and the branches within which they interact. Membership and the Collective voice is the foundation of Trade Unionism, it will therefore be argued that faced with a ‘New† Industrial Relations Trade Unions, in this country, have illustrated an uncoordinated approach and have merely tested solutions, moving gradually back to the membership in order to consolidate their position. Naturally there will be those unions who will stay with a tried and tested formula , however with the impending ‘Fairness at Work† legislation unions will be given space to engage their membership rather than attempting to engage managers in attempts at recognition. The reevaluation of union strategies will involve a critical analysis of both set criteria, prescriptions of moderation and a reconsideration of militancy . The argument will thus draw parts of certain ‘criteria† and aim towards methods whereby engagement and resistance may coexist effectively enabling effective ‘partnership† with effective ‘representation† through the education and strong organisation of union members. The term ‘New Industrial Relations† encompasses the change in the workplace, managerial trends, Trade Union strategies and the backdrop against which the play commences and adapts. This backdrop consists of historical, economic and social factors which have influenced industrial relations as it now exists. Much is documented about the gradual transformation of roles that occurred during the 1980†³s and certainly in the 1990†³s; The legislative onslaught upon the Trade Unions, by the Conservative Government, effecting both their financial and organisational strength. The backing and encouragement of the growth of big business, by the Conservative Government, in order to counteract the rise of unemployment and to replace the decline in such traditional areas such as manufacturing. The rise in unemployment effected a fragmentation on the workforce and ended the notion of ‘a job for life†, replacing the full time, dominantly male, workforce was the part time, temporary and the rise of the female workforce, itself transforming society and family roles. As can be seen through this chain of events the traditional base of trade unionism had disintegrated, hailing criticism that trade unionism is no longer relevant to this new workplace, criticisms that were supplemented by a falling membership and a weakened bargaining base. In extension and, to some extent, response to this business and managerial trends were being heavily influenced by both the presence of and the success of international companies who were utilising new management techniques. The two main trends that will be briefly discussed, in regards to their effect on Trade Union renewal, are that of Japanisation and Human Resource Management primarily through the work culture they wish to produce rather than their distinct workplace structures. It is to be noted, in regards to these two trends (which themselves have overlapping features), that two academic criteria have arisen in direct response and with distinct and reflective attributes, these two response criteria are Enterprise Unionism and Managerial Unionism . Enterprise Unionism can be best described in conjunction with the Japanisation of British Industry. Japanisation occurred not only through the presence of Japanese companies in Britain (Hitachi, Nissan etc.) but also through British business† observations of the success if Japanese Business, therefore the matter is twofold with Japanese businesses applying their business culture to their British subsidiaries and British business ‘borrowing† the better parts of Japanisation for themselves. The main aims of Japanese practices is best described by White and Trevor (1983) in that they aim to create: † a stable workforce with a high level of commitment to the company: extremely cooperative in accepting change, extremely unwilling to enter into strikes or any other forms of conflict, and generally putting the company†s interests level with or even ahead of it†s own. The outcome is a high and rising level of productivity, and an altogether easier climate in which management can plan for changes in products and processes† Dedication to the company and its ideals goes one step further when applied to the workplace and the presence of a trade union. The most obvious outcome is that the very existence of a trade union, and in deed it†s historical connotations, points towards an adversarial situation and a separation of ideals and goals. In order to counteract this fragmented relationship ‘Japanisation† also endorses the case for the single union deal. The very notion of the single union deal explains the terminology applied to those unions who seek them, for in order to get the deal one must put forward the best business case. The context and result of this situation is typified by the case of the EETPU and Hitachi, this union deal (being the first of many) can be said to have heightened the debate regarding the direction of Trade Unions and also bringing into question: â€Å"..many of the core concerns of trade unions, including the sanctity of traditional territorial boundaries between one union†s membership constituency and anothers, the extent to which unions should pursue their objectives via a consensual or a conflictual relationship with management, and to the degree to which, in contemporary work settings, unions can influence the ground rules of the union-management relationship, or are subject to managerial definitions of the basis upon which those relationships will operate.† This active approach to single union deals gives rise to the aforementioned case case-putting, more candidly described as the ‘ ‘beauty contest'† These contests, as illustrated by the EETPU deal, can result in no strike deals , pendulum arbitration and the creation of Employee Board. Employee Boards may or may not include union reps and indeed their very existence has led to some critics to argue that such agreements ‘bind unions through institutional subordination to company councils† (Ogasawara and Stewart, 1992) . This obvious circumvention of traditional representative channels and the active promotion of employer friendly unionism could entail the union become a mere rubber stamp or an empty shell, and is itself an argument for internal organisation to build internal strength before these deals are even considered. A further criticism of this approach can be drawn from two AEU deals with Nissan and Toyota whereby recognition, via a single union agreement, was given before recruitment took place, taking potential memberships choice out of the equation and leaving no real alternative in regards to union response. Justifiably the EETPU and the AEU are the epitome of Enterprise Unionism, their subsequent merger and their steady gain of membership perhaps promote their tactics. These tactics, however, give rise to the questions as to whether numbers are more important than effective representation, admittedly the larger the union, the louder its voice, however when this voice is muted by employer dictated deals the situation does require a reconsideration of a union†s aims and objectives. If business Unionism is placed at the far right of the union response spectrum, then the Managerial Union can be placed in the middle due to it†s response to the individualisation of the contract and work experience by Human Resource Management (HRM) HRM can be seen as focusing upon the individual at work, with an emphasis on flexibility, training and pay and rewards, emphasising a rhetoric of joint aims between the Employer and Employee. It is the main strand of this rhetoric, individualisation, that can be seen as the most active in the modern workforce. In response to this individualisation and the decline of collective bargaining that the rise of the managerial servicing relationship can be seen: â€Å"We†¦need to see our members as our customers. As sophisticated users of services, people will make choices depending on what impresses them about a particular company or product and what is in it for them. They have become used to high standards and have expectations based on those standards. It is in this framework of customer choice, that unions increasingly have to stake their claim to recruitment. We need to reassess what people really want from a union and what will make them join.† This trend towards consumerism is often coupled with a reorganisation of union structure to encompass a servicing relationship in regards to the new workforce. This structural change can be seen in both the GMB, MSF†s and UNISON†s structures that promote representative channels for women, young people, ethnic minorities and disabled workers . These channels are themselves serviced by Full Time Officers. A structural description of a servicing relationship is given by Bob Carter and Gavin Poynter (fig.1). Within this structure it is clearer to see how this form of unionism could facilitate a partnership at work, it†s reliance on full time officers allows for a direct filtering down of National Policy and can circumvent the actions of any ‘unattractive† activism, which is further weakened by a reliance on the union for advice. This is an integral approach on behalf of unions, such as UNISON, who ‘increasingly came to advance the concept of a well- disciplined, politically sensitive and well-coordinated approach to†¦trade unionism† (Terry, 1996) . Terry goes further stating that COHSE and NUPE ‘were concerned that the new union would become an ‘activist union†, with the risks that activists might become detached from the members.† This reliance on servicing to circumvent activism has caused the worry of inactivity at branch level and the rise of ‘passive consumerism†, recruitment is not being paired with strong organisation at branch level. This idea of creating an active branch is illustrated by the TGWU past and present campaigns , which further illustrate the problems of a servicing relationship and the possibilities of a future of self-organising unionism, an approach that UNISON itself has recently approached on with it†s ‘Beactive† Campaign. This response can also be seen as an indication that mere moderancy and partnership do not necessarily reap much reward in regards to members. With an emphasis on Organising and therefore transforming the relationship from â€Å"what can the union do for me?† towards a more proactive ‘What can we do for our union?† , unions can only nurture such a relationship through the realisation that the antagonistic relationship between worker and employee is a continual matter that needs to be addressed in collective strength: â€Å"The policy question for unions would thus appear to be how to adapt collective organization to meet new circumstances rather than how to replace it with passive consumerism† (Kelly and Waddington 1995)    Kelly illustrates this argument with evidence regarding the falling success rate of unions in regards to recognition cases, the marginalising of Stewards and most interestingly the view of the strike being beneficial in terms other than those directly involved. Kelly argues that strikes retain and in some cases recruit members through the illustration of a Union†s strength and commitment to the Collective with the prospect of a heightening of the ideology of conflictual interests among this Collective. The most important part of Kelly†s argument is it†s acceptance and recognition of external constraints, namely the managerial and economic trends outlined previously ,in recognition of these constraints it would be necessary to add to Kelly†s theory the need for effective training and education of lay officials in the responses to these techniques in order to achieve the pragmatism that Kelly prescribes. Resistance to any new Employer technique can be seen as a natural response to anything ‘new† however Trade Unions need to ensure that lay officials are able to recognise benefits and pitfalls and approach likewise. A National Policy of Servicing and Partnership do not translate well at workplace level causing alienation of activists and poor responses as can be seen by the TGWU experience at Volvo in the 1990†³s, the insight to which is provided by one of Volvo†s Swedish Managers: â€Å"When I moved here in December 1990 the problem we had was not so much the people as the way the way they were used to working, especially on the union side†¦.the problem we had with the union was that they did not have enough information or knowledge needed to bring out their point of view. It is important that when dealing with a system you have to have a strong union with strong people who work well and believe in what they do†¦..it takes a long time and that is what has happened here†¦That is a result of history, because they have not trusted the manager and they are not used to doing things themselves and taking responsibility for change† (Swedish Production Director, Workington) The cycle of this achievement can be formualised as: issueg organisationg educationg unityg action . Moderate Unionism ignores the potential of issues to unite it†s membership, the servicing model may recognise the issues but does not give the issue to the member to understand and merely prescribes a National Policy, Enterprise Unionism has no real strength behind any action to place upon an issue. It is these weaknesses which beg the return to the Traditions of Militancy with a ‘new† informed attitude. There is no indication that Trade Unions are about to go the ‘way of the dinosaurs† however they could well seal the fate bestowed upon them by Basset and Cave ( that of a mere provider of services). This fate can only be provided by recognising that traditional antagonisms still exist and recruit and organise around this while still engaging the realisation that parts of the New Industrial Relations are beneficial to workers. Moderation in Unions is not effective as a National Policy, indeed not even realistic, whereas the empowerment of members through democratic structures within the Union will build a strong organisation which can recognise and compromise with managerial trends on its own terms could well hold them in good stead. It is within this context that renewal, rather than replacement, can be viewed. The future context of these arguments will make interesting viewing namely the impending ‘Fairness at Work† legislation and the Trade Union recruitment of Young Workers, in order to contract the demographic change occurring within it†s membership, whether Trade Unions will achieve a cultural change which will nurture a new generation of activists could well determine the future of the role of Trade Unions and depends very much on the Unions ability to Acheve rather than receive members. Reevaluating Union Trade Responses The following report shall analyse the importance of the implementation of the marketing philosophy and shall highlight the importance off this idea to be shared by all functions within the company including top management, finance, production right down to the customer service representatives. The report will also attempt to measure the degree and success of such an implementation with respect to the Ford Motor Co. Henry Ford started his working life as an engineer for the Edison Lighting Company Detroit, in 1884. Ford by chance, came across a science journal written by Nicholas Otto, a German engineer who was developing the internal combustion engine. Ford became very interested, some say infatuated, and he decided to build his own. In the Following years Ford have become the worlds second largest car manufacturer in the world. Until recent years the Ford Motor Co have famously used the production concept. An example of this is when â€Å"Henry Fords whole business philosophy was to protect the production of the Model T so that its costs could be reduced and in turn more people could afford it. He once joked you can have it in any colour as long as it was black.†(Kotler, 1996) Since falling behind the Japanese manufacturers in customer focus and service terms, Ford have quickly changed their focus and concept and are attempting to implement an all pervading marketing philosophy in order to â€Å"win back the confidence of consumers†. â€Å"Marketing must now pervade a business† entire operation to win the confidence of consumers†. (Jane Simms, Marketing Nov 23, 2000) â€Å"The marketing concept provides a single prescription for running a business successfully. The consumer must be recognised and accepted as the focal point for all business activities and knowledge of consumer needs and wants should be a starting point for all major business decisions†. (Raymond and Barkinsale, corporate strategic planning and corporate marketing, Business Horizons, Vol 32, no3, 1989). These definitions clearly indicate the pivotal role that a marketing philosophy and consumer focus play in the success of an organisation, if properly shared by all functions. â€Å"The marketing philosophy can be expressed as the means of operating within an organizational philosophy, the philosophy will be regarded as the medium which governs all organizational life†. (Robert E. Morgan, Management decision, 1996). This quote signifies how marketing can exist and operate as a company†s whole business philosophy. An example of a company who has begun to implement the marketing philosophy throughout all functions with considerable success is Ford Motor Co. After falling sales revenue due to focusing on production and finance orientations, Ford decided to become a market-oriented organisation. â€Å"The market oriented firm is one which successfully applies the marketing concept. The term â€Å"market oriented† is preferred to â€Å"marketing oriented† as this highlights the organisational wide application†. (Sonny Nwanko, Journal of consumer marketing, Vol 12, Nov 1995). Fords Application of the Marketing philosophy Ford is zeroing in on the consumer and is currently in the first year of a five-year revitalisation plan to get back to basics and rebuild relationships with customers through the organization wide marketing philosophy. According to Fords General marketing manager Daryl Hazel â€Å"our aim is to transform Ford from a solid performer as an automotive manufacturer to a superior performer as a customer focused company†. Ford realise that their success in this proposed change: â€Å"Depends on the degree of implementation of the marketing concept throughout the company†. (Bernard, 1987) Ford is just one company who realise that the marketing must not be confined to the marketing department but must be organisational wide pervading all functions. Ford has used marketing for many years in the form of advertising and public relations. Now Ford are using the marketing discipline throughout the organisation they are achieving far better results. However, many companies struggle in implementing this concept due to a lack of understanding. â€Å"Much of the confusion over the years in defining marketing and understanding the marketing concept results from a failure to make these three distinctions between marketing as a culture, as a strategy and as a tactic† (Webster, 1992) This quote is referring to the error that many companies make that marketing is simply just advertising and selling rather than identifying the needs and wants of their customers and satisfying these desires through marketing information and strategies. Ford have attempted to combat such errors by hiring more marketing people who understand these concepts and are able to clearly outline the company†s marketing objectives in order for all staff to understand these objectives, and in turn create satisfied customers. In order to satisfy these customers Ford must truly understand the psychological and social factors, which determines the customers† action. â€Å"Market orientation is the organisation wide generation of market intelligence pertaining to current and future customer needs, dissemination of the intelligence across departments an organisation wide responsiveness to it†. (Kohli and Jaworski 1990) This highlights that in order to maximise the relationship with a customer through marketing, a strong intelligence system must be developed to understand the current expectancy level of the customers. To enable Ford to gain this information they conducted a market research survey of existing customers and discovered that after sales service was of paramount importance to their customers. Ford then devised and implemented a new customer service department, providing solutions and care to their customers. This came in the form of Ford Business Solutions allowing one point of contact for the customer without them being shunted around between departments looking for the appropriate member of staff to deal with their problem. This allowed relationships between the company and customer to flourish. By significantly differentiating themselves from their competitors Ford have created outstanding value for their customers and also in turn they will find it easier to quickly anticipate their customers forthcoming needs due to the better understanding of the customer. This clearly illustrates the marketing philosophy permeating through the company and adheres to the following definition. â€Å"Placing a major emphasis on the analysis of the target markets needs and wants, and delivering the desired satisfaction more efficiently and effectively than competitors†. (Kotler 1996). The next step in the marketing objectives outlined by Ford was to assign brand managers to each product line. The main reason for this was to enable them to clearly understand the target market that a particular product line was aimed at, and in turn improve effectiveness and develop this consumer orientation accordingly. â€Å"The necessity for firms to identify the basic customer needs and wants and define their product accordingly†(Levitt, 1960). This idea has been clearly illustrated in the tactics employed by the brand managers of Ford. The customers who buy different products require different features and benefits from them and the brand managers at Ford must try to understand this and differentiate their product from similar products offered by competitors. An example of this within Ford is what added extras now come as standard with the product due to the customers needs and expectations escalating. Air conditioning, air bags, power steering and A.B.S. are features, which would have been paid for as extras only a few years ago, are now however appearing on the standard model of most of the Ford cars. This indicates that the brand managers, manufacturing team and the product development staff are effectively utilizing the marketing concept. â€Å"We have had some very innovative ideas and campaigns as a result of having people focus on a particular market†. (Hazel, Marketing manager Ford). The production and design team were also educated in the marketing concept to ensure this newly adopted marketing philosophy reached all functions of the business. By introducing the production and design team to strategies such as market research they were able to understand the customer they were designing and building the product for. Through this research it was discovered that the customer no longer wanted the box shaped cars which the majority of car manufacturers were producing, but the consumers were beginning to desire a more aero dynamic look. Ford was able to react extremely quickly to this by releasing models such as the Ford KA and the Ford Focus. Older models such as the Ford Fiesta were rejuvenated and also giving a new aero dynamic shape. â€Å"This promotes a more pragmatic assessment of the market place – one which is likely to reveal the customer as being at the heart of the organisations strategy process – a partner of the organisation†. (Nwanko, 1995). â€Å"A truly high profile customer oriented organisation will, for example define its product in customer specific terms†. (Nwanko, 1995). Ford achieved this through the launch of a customer magazine. The Ford magazine plays a pivotal role in the development of customer loyalty and prospecting programme to cement and improve Fords position as the United Kingdoms number one car manufacturer. The marketing philosophy is the major focus within the magazine; this is highlighted in a study using 40 focus groups concentrating on the target audiences and to create a reader empathy with a major feature on â€Å"Why I love my Ford† a photojournalism essay rare in such customer magazines. This allows Ford to build strong relationships with the customers. Ford has also understood that measuring the satisfaction of the customers is a key element in the marketing philosophy. Therefore in addition to the thoughts on the product survey they have introduced a satisfaction and service experience survey. Studies are done as early as 90 days and as long as four years after the initial purchase. This definitely implies that Ford are beginning to successfully implement and understand the importance of this concept and how all departments have a part to play. Ford brand sales and service satisfaction continues to improve every month and so far in 2002, both measures are indicating an all time high. This would clearly indicate that there is a certain degree of success with the introduction of the marketing philosophy and highlights the importance of it being shared by all functions in customer terms. Internal and third party measures of satisfaction provided by Ford credit and Hertz are also tracked. The customer in the provider contract category in a 2001 consumer financing study rated Ford credit highest. Internal satisfaction studies showed 84 percent of customers who finance or lease with Ford credit were completely or very satisfied and 90 percent would recommend Ford credit to friends and family members. With the introduction of such ventures throughout the organisation it would appear Ford have a high degree of implementation of the marketing philosophy through all functions within the organisation. â€Å"The marketing philosophy focuses directly on three key issues of customer orientation, integrated effort and profit direction†. (McGee and Spiro, 1998) This quote highlights the three key aspects of the marketing philosophy and it would appear that Ford have adhered to this basic framework, although it is imperative that Ford do not rest on their laurels and must continue to develop this philosophy to maintain market share or achieve potential growth. The aim must be to move to the next level of connecting with customers, and how they can introduce the new products they are launching to them. One key tactic, which would allow Ford to do this would be to attempt through marketing communications to latch onto a few small differences between their own products and the products offered by competitors and advertise these differences heavily. Managers at Ford must also continue to be aware of the crucial role that market research can play in the company achieving this customer orientation. The role of market research in a customer orientation context is of extreme importance. It is imperative that Ford continue to constantly conduct market research in order to identify new and existing customers and their needs, help to set performance indicators, and in monitoring the companies† performance progress and finally to gain the information to help with the successful introduction of any changes. Such a process would ensure the continued development of the marketing philosophy through the organisation. If Ford can do this they will continue to be successful in the implementation of the marketing philosophy. â€Å"Research indicates that companies which focus on boosting loyalty among customers and staff will reap the long term benefits†. (Donkin, 1997) Ford must also understand that to achieve this the top level management must be focused on the marketing orientation. â€Å"The pursuit of customer driven goals requires, first and foremost, a customer oriented attitude on the part of the organisations top leaders and customer driven organisational systems†. (Felton, 1959) Therefore top management must be aware that to effectively implement this marketers should be leading cross functional teams to ensure this pan company marketing works as these marketers would ensure the following was properly managed: â€Å"Customer focused techniques such as total customer experience and customer relationship management and correctly measuring every part of the organisation was evaluated against what it has contributed to these factors†. (Simms, 2000). â€Å"Strategic customer orientation management presents a new opportunity for organisations and should be regarded as a positive and competitive marketing tool. A way forward is for managers to pay serious attention to the internal dynamics of the organisation: systems and structure, which were supportive of, and well attained to an overall culture of customer orientation† (Nwanko, 1995) Ford are a company who seem to have understood this idea and set up a structure which allows support for all functions of the organisation to optimise the results of the customer orientation and hopefully gain new customers through this and retain existing customers in order to expand the business. It is clear that Ford have had considerable success due to implementing the marketing philosophy throughout all internal functions of the organisation functions, however they must continue to develop this using the recommendations previously made. Constant monitoring of customers and their needs and wants in conjunction with analysing the actions of competitors is imperative for Ford to maintain or grow their market share .If Ford can do this they will have achieved their ambition of transforming from a solid performer as an automotive manufacturer to a superior performer as a customer focused company.

Purple Short Crabs

Purple Shore Crabs, Hemigrapsus nudus, are small crabs that are similar in structure to true crabs. They have carapaces that are commonly found to be 4-5. 6 cm. A distinguishing characteristic of the Purple Shore Crabs is their lack of setae. They are usually found to be dark purple, olive green or red with white or cream marks, on their carapace. Their legs match the color of their carapace but have white tipped claws. Though Purple Shore Crabs are capable of living out of water for several hours, they require moisture to survive.These crabs respire with a gill system in which they take in oxygen-rich water orally, obtaining oxygen by diffusion then expelling the excess water and carbon dioxide through their gills. They are commonly found under rocks anywhere from low-tide to mid-tide zones as well as reefs as far down as 10 metres. Purple Shore Crabs prefer an environment in which the shores are medium-energy to high-energy. When their shelters are disturbed, they tend to race towa rds shelters such as other rocks, ledges, holes and crevices.Purple Shore Crabs are scavangers with dietary preferences that include worms, dead organisms, molluscs, small gastropods, small crabs, algae, carrion and seaweed. The purpose of our investigation is to determine whether there is a relationship between the relative distance to the shore and the population density of Purple Shore Crabs. To determine this, 3 transects were placed perpendicular to the shoreline of Eagle Bay, Bamfield.A random number generator was used to determine 5 completely unbiased numbers. These numbers were used to establish the distance of which the quadrats were placed. For each number, 1 quadrat was placed by the top left corner of each of the 3 transects. To calculate the population density of Purple Shore Crabs, the number of Purple Shore Crabs within each quadrat was counted and recorded. To avoid re-counting of an individual crab, crabs were counted after being collected in a bucket.

Courtly love essays

Courtly love essays The idea of courtly love, as we understand it, began during the Romantic revival of the nineteenth century, when there was a period of general mythologizing about the Middle Ages (Jordan 134). According to the Romantics, courtly love describes an ideal of adulterous love between medieval aristocratic men and women, and relationships of this nature being more genuine than the common arranged marriage. Scholars believed this idea of love was characteristic of aristocratic culture in the Middle Ages because a great many texts of the period expressed a longing for finamors. Finamors, according to William Chester Jordan, is the closest medieval term to courtly love and means something like unblemished love love which, because it cannot or should not be fulfilled, achieves a certain purity and poignancy (Jordan 134). The doctrine of courtly love was designed to teach courtiers how to be lovely, charming and delightful. Its basic premise was that being in love would teach you how to be loveable and pleasing; so love taught courtesy. This kind of love is a social phenomenon, designed for communal living at a wealthy court where people had plentiful leisure and desired to entertain and be entertained delightfully. When properly applied, courtly love refers to an extravagantly artificial and stylized relationship a forbidden affair that was characterized by five main attributes () being: Courtly love began in the late eleventh century with William IX of Aquitaine. William was a well-known troubadour in southern France, and his influence on granddaughter Eleanor (and in turn, her influence on her daughter, Marie) led to the Courts of Love. The Courts of Love were presided over by Marie de Champagne and Eleanor DAquitaine. With many scholars and theologians present, t ...

Atomic Bomb essays

Atomic Bomb essays Herbert Feis served as the Special Consultant to three Secretaries of War. This book was his finale to a series on the governmental viewed history of World War II, one of these receiving the Pulitzer Prize. Mr. Feis gives personal accounts in a strictly factual description leaving out no information that the president and high officials discussed within the walls of the White House. The information that is presented is referenced countlessly throughout the book. His position in the government gave him the ability to have direct knowledge from personal individuals, in the government at that time, who had assessed the actions first hand. With these contacts his information is not presented as secondary information. In early August 1945, two atomic bombs were dropped on the Japanese cities of Hiroshima and Nagasaki. These two bombs quickly yielded the surrender of Japan and the end of the American involvement in World War II. By 1946, the two bombs caused the death of perhaps as many as 240,000 Japanese citizens. The popular view that dominated the 1950s and 60s, presented by President Truman and Secretary of War Henry Stimson, was that the at the dropping of the atomic bombs was a solely military action that avoided the loss of as many as a million lives in the upcoming American invasion of the island of Kyushu. In the 1960s a second idea developed, put forth by a collaboration of historians, that claimed the dropping of the bomb was a diplomatic maneuver aimed at gaining the upper hand in relations with Russia. Twenty years after the bombing, Feis, with the advantage of historical hindsight and the advantage of new evidence, developed a third view, free from obscuring bias. First, he stated that the dropping of the bomb was born out of a number of military, domestic, and diplomatic pressures and concerns. Secondly, many potentially alternatives to dropping the bombs were not explored by Truman and other men in power. Lastly, becaus...

Quotations From Enders Game by Orson Scott Card

Quotations From 'Ender's Game' by Orson Scott Card Enders Game is a science fiction novel by Orson Scott Card, who was inspired by Isaac Asimovs Foundation series. Enders Game centers on Andrew Ender Wiggin, a young boy who is being trained to become a leader in the war against an alien race. The story first appeared as a novella, which Card expanded into a series of books. The book has become suggested reading for those thinking of entering the military. Here are a few quotes from the novel. Chapter 1 And there are doubts about him. Hes too malleable. Too willing to submerge himself in someone elses will. It was not his fault he was a Third. It was the governments idea, they were the ones who authorized it - how else could a Third like Ender have got into school? I could kill you like this, Peter whispered. Just press and press until youre dead. Chapter 2 And do you know why you dont mean it? Valentine asked. Because you want to be in the government someday. you want to be elected. And they wont elect you if your opponents can dig up the fact that your brother and sister died in suspicious accidents... Youre his monitor now, said Peter. You better watch him day and night. Chapter 3 Knocking him down won the first fight. I wanted to win all the next ones, too. So theyd leave me alone. It was what I was born for, isnt it? If I dont go, why am I alive? Chapter 4 With Ender, we have to strike a delicate balance. Isolate him enough that he remains creativeotherwise, hell adopt the systems here and well lose him. At the same time, we need to make sure he keeps a strong ability to lead. Were going to make him the best military commander in history. And then put the fate of the world on his shoulders. Chapter 5 Make friends. Be a leader. Kiss butts if you have to, but if the other guys despise you-you know what I mean? Enders isolation was over. Chapter 6 Im a murderer, even when I play. Peter would be proud of me. Chapter 7 Whatever it meant to Alai, Ender knew that it was sacred; that he had uncovered himself for Ender. It set her apart, made her different, split the army. Its Wiggin. You know, that smart-ass Launchie from the game room. the adults are the enemies, not the other armies. They do not tell us the truth. Enders anger was cold, and he could use it. Bonzos was hot, so it used him. If you want, Ill pretend you won this argument. Then tomorrow you can tell me you changed your mind. Chapter 8 Listen, Ender, commanders have just as much authority as you let them have. The more you obey, the more power they have over you. Its the teachers, theyre the enemy. They get us to fight each other, to hate each other. This game knows too much about me. This game tells filthy lies. I am not Peter. I dont have murder in my heart. Chapter 9 Well, Im the bloody bastard you wanted when you had me spawned. What do you tell him, I need citizens access so I can take over the world? She was one of them now. Chapter 10 It was a strategy. Graff had deliberately set him up to be separate from the other boys, made it impossible for him to be close to them. And with that anger, he decided he was strong enough to defeat them- the teachers, his enemies. Chapter 11 You want to make me the best soldier possible. Go down and look at the standings. Look at the all-time standings. So far youre doing an excellent job with me. Congratulations. Now when are you going to put me up against a good army? The teachers got me into this-they can keep me safe. Chapter 12 Ender Wiggin must believe that no matter what happens, no adult will ever, ever step in to help him in any way. Dont be alone. Ever. -Dink. I cant help that Im bigger than you. Youre such a genius, you figure out how to handle me. Chapter 13 it only works because whats between you, thats real, that matters. We are the Third Invasion. Chapter 14 From now on the enemy is more clever than you. From now on the enemy is stronger than you. From now on you are always about to lose. You will learn to defeat the enemy. Strange dreams are a safety valve, Ender. Im putting you under a little pressure for the first time in your life. Chapter 15 And always Ender carried with him a dry white cocoon, looking for a place where the hive-queen could awaken and thrive in peace. He looked a long time. Source Seiler, Edward. Isaac Asimov Home Page. Asimov Online.

Trials of conventional criminals and terrorists Essay

Trials of conventional criminals and terrorists - Essay Example ition (in all of its senses, military or paramilitary, solutions, specialist courts or tribunals.† (Renwick & Treverton, p.1) Conventional criminals mostly commit crimes in their own country and hence the trials of such criminals are easy for the court. On the other hand in most of the cases terrorist commit crime in another country and hence their trial often poses lot of headaches to the court. Four essentials of a conventional criminal trial system are: strong and independent prosecutors; efficient and properly paid defence lawyers; ready access by defence lawyers to their clients in custody; and a modern communications system. (Review of the Criminal Courts of England and Wales) Conventional trial of a criminal often conducted in a criminal or magistrate court with the help of a judge, prosecutors, criminal advocates, witnesses etc. The judge will hear the claims of both the prosecution advocate and the criminal advocate before reaching the conclusion and declaring whether the accused committed any crime or not. In order to convince the judge the advocates (prosecution and criminal) usually presents evidences and witnesses along with the first information report (FIR) by the police who investigated the crime. The advocates will cross exam the evidences and the witnesses in order to prove their arguments. Finally the judge will reach a conclusion after hearing and evaluat ing all the arguments and evidences and will declare his verdict. Trial of a terrorist usually involves lot of complicated procedures. Quiet often special courts have been put up in order to conduct a proper and fair trial for the crime conducted by the terrorists. â€Å"In deciding whether to charge suspected terrorists, and in conducting their trials, prosecutors have difficult choices to make while maintaining proper standards of conduct. The first question, however, is how and in what context terrorists should be prosecuted.† (Renwick & Treverton, p.10) â€Å"Civilian courts do not provide

Contingency response plan Essay Example | Topics and Well Written Essays - 2500 words

Contingency response plan - Essay Example He shall likewise be responsible for the onsite coordination of external agents like the local authorities and other emergency personnel. The Medical Officer shall conduct a triage of the victims with triage cards in preparation for the arrival of rescue teams. He shall ensure that the medical response team is well appraise of the situation and is prepared to handle the situation. The Security Officer shall survey and conduct a quick investigation if other explosive devices are still present or could be present within the ship or if there is an imminent danger to rescuers or first responders to be in danger too because of secondary explosions. The Local Authorities (Police/Coast Guard) shall be the final authority that will decide if there are still residual danger, or threat. Imminent or otherwise. They shall provide recommendations on how best to proceed. They or their agents shall be the incident manager with the Captain of the shil and his men following their lead and instructions. 1. At the instant that the Captain is aware of the situation he shall immediately station himself on the deck or at the center of communication of the ship. To coordinate all actions and implementations of all emergency protocol. 3. The Captain shall contact, inform and coordinate with the ships’s owner about the incident and relay all available information about the situation as they come to his attention. He should also give his recommendation with regards to information dissemination to other stakeholders 4. The Captain shall also order the Medical station to standby and prepare for the injured and to activate the Emergency Response Team with focus to smoke inhalation and blast injuries and other information that will protect the responders iii. The Security Officer shall survey and conduct a quick investigation if other explosive devices are still present

Has The Increased Influence Of Minor Parties And Independents Enhanced Essay

Has The Increased Influence Of Minor Parties And Independents Enhanced Democracy In Australia - Essay Example The paper also defines what a healthy democracy is and explains where the problems lie in Australia’s inability to achieve a fully representative democracy. It provides the solution to the problems that can be achieved through utilizing the minor parties in the democracy. It additionally expounds on how the minor parties enhance democracy in Australia while providing the drawbacks that these parties encounter. Finally, the paper provides a conclusion for the topic while it gives the way forward to the topic at hand. 2. Define Representative Democracy In Australia, And What It Aspires To Be. The Representative democracy in Australia is a type of a democracy whereby the citizens of the country who are above eighteen years elect people to represent them in their government. Moreover, these people are also elected so that they can formulate decisions on behalf of their people (Hazel, 2010). The representative government within the country comprises of the federal, local and state levels (Smith, Vromen & Cook, 2012). The federal level is composed of the federal parliament which is in turn made up of the House of Representatives along with the senate. The body is charged with formulating decisions for the federal government and is headed by the country’s prime minister. The state governments on the other hand are charged with making decisions for the state government.... Consequently, the representatives to these houses are normally elected by the citizens during an election while state governments in Australia are led by a person who has the title of a premier. Finally, the local governments are responsible for managing the councils found in the states. The representatives chosen to represent the people in city councils are referred to as councilors and are headed by a Mayor (Australian Electoral Commission, 2011). Australia is a liberal democracy that embodies the principles of the American federal models along with the Westminster models for responsible governments. A combination of these models creates implications that are direct for the manner in which the government is held accountable by the voters in the country. The concept of federalism in Australia implies that the state along with the commonwealth government have separate and different responsibilities (Smith, Vromen & Cook, 2012). However, the Australian voters are responsible for elect ing the people who will represent them in the three levels of government that are found in the country. The country is among a few countries across the globe that has made voting mandatory for each and every citizen in the country who is above eighteen years of age (Crosby, 2003). Critics to the law on compulsory voting have insisted that the law greatly limits the democratic participation of the citizens. The country is also a representative democracy in that the citizens elect people to act on their behalf in the decision making activities in the country’s legislative houses. The country aspires to become fully representative which is not possible (Smith, Vromen & Cook, 2012). This is mainly because the government does not provide for full representation

Marketing - Real-World Write-ups Essay Example | Topics and Well Written Essays - 250 words

Marketing - Real-World Write-ups - Essay Example Nevertheless, MTV does not actually target Generation X (1965 to 1979) since 2009 after observing decline in viewership and subsequently in revenues. MTV, therefore, introduced new TV shows, reality programs and series such as ‘Jersey Shore’, ‘16 and Pregnant’, ‘Teen Mom’, ‘My Life as Liz’, ‘The Hard Times of RJ Berger’ and ‘Skins’ for the younger consumers to enhance viewership, relationships with advertisers and financial revenues from advertising and sponsorships. The popularity of teenage singer (16 years) Justin Bieber has compelled MTV to sponsor his programs for enhancing its reach among teens with unique tastes and preferences, while having stable buying power and income. However, exposure of eroticism and sexual content in ‘Skins’ also adversely impacted MTV because its advertising partners do not endorse such vulgarity and consider that act against their Code of Conduct. For instance, the audience also declined by 50%, thereby validating that negative entertainment is not acceptable at all. In conclusion, MTV has once again increased its viewership because of its innovation and differentiation strategies, thereby enabling TV channel to enhance stakeholders’ inclination towards MTV.

POL2000 AMERICAN GOVERNMENT WK 1 ASSIGNMENT Essay

POL2000 AMERICAN GOVERNMENT WK 1 ASSIGNMENT - Essay Example Fundamentally, personal liberty enhances progress in a society. Hence, people discover better ways of life in an environment full of greater freedom. Individualism is the belief system for an individual’s potential to have common sense, be rational and act fair, which underlines the democratic view of popular rule. The collective rights of individuals give governments the authority and the power with these concepts diffusing through democratic ideals. Nonetheless, some democracies prioritize other elements ahead of the individual. For example, China, Cuba, and Vietnam promote a form of governance known as statism, which centralizes power and authority over the economy instead of an individual. In contrast, modern democracies consider citizens as more important than a community or the nation. Equality of Opportunity: According to Jefferson’s first draft of the Declaration of Independence, â€Å"All men are created equal and from that equal creation they derive rights inherent and unalienable, among which are the preservation of liberty and the pursuit of happiness† (as cited in Magleby, Light, & Nemacheck, 2011, p.22). In effect, these values augment the significance of an individual in a democratic process. However, American politics create controversy in the definition of equality and other mechanics to achieve equality in the society. Popular sovereignty is the principle that ultimate political power and authority lies with people, which is the principle that defined the American Revolution, the Declaration of Independence, and the new nation. The implication is that a government derives its power through popular consent from the people it governed. Hence, a commitment to democracy is the willingness of citizens to participate in the decision-making process in government. While these principles may be agreeable, the implication is that the minority should prepare to lose when the majority votes in a particular way. Democratic

Marketing - Real-World Write-ups Essay Example | Topics and Well Written Essays - 250 words

Marketing - Real-World Write-ups - Essay Example Nevertheless, MTV does not actually target Generation X (1965 to 1979) since 2009 after observing decline in viewership and subsequently in revenues. MTV, therefore, introduced new TV shows, reality programs and series such as ‘Jersey Shore’, ‘16 and Pregnant’, ‘Teen Mom’, ‘My Life as Liz’, ‘The Hard Times of RJ Berger’ and ‘Skins’ for the younger consumers to enhance viewership, relationships with advertisers and financial revenues from advertising and sponsorships. The popularity of teenage singer (16 years) Justin Bieber has compelled MTV to sponsor his programs for enhancing its reach among teens with unique tastes and preferences, while having stable buying power and income. However, exposure of eroticism and sexual content in ‘Skins’ also adversely impacted MTV because its advertising partners do not endorse such vulgarity and consider that act against their Code of Conduct. For instance, the audience also declined by 50%, thereby validating that negative entertainment is not acceptable at all. In conclusion, MTV has once again increased its viewership because of its innovation and differentiation strategies, thereby enabling TV channel to enhance stakeholders’ inclination towards MTV.

Healthcare Essay Example | Topics and Well Written Essays - 250 words - 2

Healthcare - Essay Example We must understand the total package, by understanding their belief, culture. It is necessary to tap into their mental, emotional and physical need. Part of being a One Stop shopping medical facility and to include all of the right individuals from different field and title that is going to work all under the same umbrella to meet the patient care. Therefore, we would be engaging the help of a social worker to make those visits that would be necessary within the patient’s habitat. A community liaison is the key to providing continuing support, that will be providing a sense of accountability. Researchers have proven that when there is a reward at the end of any goal that helps keep the person focused and the goal more attainable. We have established an incentive program, where we would reward the patient for milestones attained, by writing a blurb in our newsletter detailing their journey and how they have done it to give others hope. The patient education would begin upon admission and continue for the duration of the program. It will flow over to the provider’s office and through the community, we believe that an educated patient will be less resistant and easier to help reach their goals. We offer many different options that the patients can take advantage of like group counseling or one on one therapy. In all this cultural factors will be considered to avoid conflicts with the

A study of citizenship and its relation to surveillance and privacy Essay Example for Free

A study of citizenship and its relation to surveillance and privacy Essay Citizenship as Surveillance   Ã¢â‚¬Å"When you single out any particular group of people for secondary citizenship status, thats a violation of basic human rights†- Jimmy Carter. Often taken for granted, citizenship is something that we know superficially what it is, but never think too deeply about. But every single day, for millions of people, citizenship is something to be worried about, something that others use to rise above the rest. Based on personal experiences as well as extensive research, this essay will discuss not only what citizenship at its core is, but also its uses as surveillance and how it impacts everyday life. I will be drawing primarily from concepts detailed by three scholars in the area of surveillance- David Lyon, Steven Nock, and Michel Foucault, with some material from John Torpey. From Lyon, I will be referencing the ideas of social sorting and data flow; from Nock, I will be referencing the idea of credentials; from Foucault, I will be referencing the idea of disciplinary power. Furthermore, I will be looking at the impact of these concepts from each scholar onto the issues of social exclusion and discrimination. Through such an analysis, I will detail the net benefits and harms of citizenship as it pertains to surveillance and the everyday person. What is citizenship? Webster’s Dictionary simply defines it as â€Å"being an inhabitant of a city or town; especially one entitled to the rights and privileges of a freeman†. But of course, this is an incredibly superficial definition. At it’s core, according to John Torpey, citizenship is a way for states â€Å"to deprive people of the freedom to move across certain spaces and to render them dependent on states and the state system for the authorization to do so an authority widely held in private hands theretofore†. While citizenship, at first glance, simply seems to be just another way to distinguish between nationals of one state opposed to nationals of another, its use for governments goes far greater than that. The creation of passports and other such devices has led citizenship to not only be simply documentation, but also a method of control and surveillance. As Torpey furthers, â€Å"A critical aspect of this process has been that people have a lso become dependent on states for the possession of an identity from which they can escape only with difficulty and which may significantly shape their access to various spaces†. While originally just a way for states to determine borders and other logistics, citizenship over the years has evolved greatly. From passports and Social Security numbers to crime databases and border patrol checks, the methods by which governments restrict and control our movements are growing. However, the question remains: How do states use citizenship to surveil its citizens? The primary way governments surveil its citizens through citizenship is the creation of passports. Passports allow for entry into the issuing country and are accepted as valid identification for international border crossings. Because passports are used as identification, they contain information such as name, date of birth, and biometrics. However, past simple identification, passports also serve as a means of surveillance is by providing identification/classification as well as tracking/restricting movement. As Torpey states, â€Å"states have sought to monopolize the capacity to authorize the movements of persons and unambiguously to establish their identities in order to enforce this authority†. As detailed before, the ultimate goal of citizenship is to restrict and control the movements of persons. The role passports play in this is by establishing the identity of such persons in order to better restrict them. Passports act as a credential, which, as Steven Nock writes, is â€Å"a way to create reputation among strangers, or â€Å"A minimum basis for trust in the absence of personal knowledge†. He further, saying that credentials are necessary to the extent that we must trust people we don’t know. In this case, passports act as a simple way for law enforcement to ensure criminals are not moving about freely. As such, checking passports at border crossing or flights not only establish identity, but also trust. The way passports do this is through data flow. As defined by David Lyon, data flow is the transferring of information collected by one surveillance technology to another. In the case of passports, most, if not all, have an embedded chip that allows police, border patrol agents, and the like to simply swipe a passport to pull up all of a citizen’s history. Most notably, this chip contains data from the TECS (Treasury Enforcement Communications Systems) which allows different law agencies to exchange criminal information with each other. That means that your entire criminal record, whether it be with the Border Patrol, the FBI, or even the local police, can be found with just a swipe of your passport. But even more so, this data is then used for social sorting. Social sorting, as defined by David Lyon, is â€Å"the social practice of surveillance and control to sort out, filter and serialize who needs to be controlled and who is free of that control†. At face value, this seems to be a good thing. After all, ensuring criminals are walking around free sounds like a good deal for a small invasion of privacy. However, the issue comes with the use of social sorting today. As Lyon states, â€Å"the new penology is concerned with techniques for identifying, managing and classifying groups sorted by levels of dangerousness. Rather than using evidence of criminal behaviour, newer approaches intervene on the basis of risk assessment†. Instead of allowing or denying movement based on tangible criminal behavior, the use of such data has moved towards prediction of criminal behavior. As such, social sorting in the case of citizenship has progressed past simply who is a criminal versus who is not a criminal and instead sorts people based on who is likely to become a criminal. The impact of this to everyday life is great. One specific way is through the idea of disciplinary power, which is, as Foucault defines it, the idea that â€Å"Discipline is a mechanism of power which regulates the behaviour of individuals in the social body.† This simply means that the use of surveillance allows institutions to use discipline to enforce specific behaviors within people. In the case of citizenship, this disciplinary power exists in two ways. Firstly, it exists from the government. A historical example of such is the case of the Soviet Union and Soviet passports. In this case, the Soviet Union issued passports based on who supported the Soviet ideology. Those who were completely indoctrinated were allowed to travel freely; however, those who did not support the Soviet ideology were effectively restricted to poor areas. As such, the Soviet Union used disciplinary power (restricting movement based on ideology) in order to promote a specific behavior (supporting t he Soviet ideology). In this case, it’s directly from the government itself. However, the second way disciplinary power exists in citizenship is through the deinstitutionalization of disciplinary power, as offered by William Staples. Instead of the government itself directly enforcing specific behavior, this type of disciplinary power relies on other citizens to promote citizenship. And indeed, this concept is prevalent even today, with prejudices against the â€Å"foreigners† and the â€Å"illegals†. This kind of social exclusion and discrimination promote the idea of citizenship if only to escape the attacks of others. Talking to my parents, who immigrated to the United States from China, I found it interesting and slightly disheartening to hear their experiences. They way people treat citizens and noncitizens if very different. Because my parents didn’t speak very much English, communication was an issue and it was difficult getting jobs. There was a certain amount of prejudice against immigrants and not being a citizen incurs a certai n amount of suspicion. After all, citizenship is seen as a â€Å"patriotic duty†, and not engaging in such a process can be perceived as not embracing the American culture. While the difference in attitude wasn’t immediate and polarizing, there was a lot more acceptance when my parents became citizens. The attitude of those around them became more akin to that of a community rather than sticking out like a sore thumb. As such, from this experience, I found it clear the impact that disciplinary power had upon citizenship and social exclusion and discrimination. There’s a certain â€Å"us versus them† mentality, and the stigma associated with not being a citizen is great. As such, it’s clear the impact citizenship has on everyday life. Although it may seem innocuous, the role citizenship plays in surveillance is great. With the use of credentials and data flow, citizenship ultimately results in issues such as social sorting and disciplinary power. What then results is a great amount of social exclusion and discrimination based solely on the characteristics of citizenship. From immigration to criminal activity, everyone is subject to judgement and the increasing pervasion of privacy only exacerbates these impacts. While there does need to be a certain amount of credibility associated with each person, the overreach of states through surveillance will only result in increased tension and stratification.

Synthesis of Ethano Strapped TBs

Synthesis of Ethano Strapped TBs Chapter 3 Synthesis of Ethano Strapped TBs. 3.2  Experimental Section 3.2.1  General procedure for the synthesis of ethano-strapped Trà ¶gers base. The methano-strapped TrÓ §gers base (4.24 mmol) and 1,2-dibromoethane (1.60 g, 8.48 mmol, 2.0 eq.) were dissolved in N,N-dimethylformamide (5 mL) and lithium carbonate (1.41 g, 19.08 mmol, 4.5 eq.) was added to the mixture which was stirred and heated at 110  °C for 3 days.   The mixture was cooled and suspended in ethyl acetate (100 mL) and then washed with water (2 25 mL), dried over anhydrous magnesium sulfate, filtered and evaporated to dryness.   The crude material was chromatographed (silica gel) to afford the desired ethano-strapped Trà ¶gers base products. 3.3.5  2,8-Dimethoxy-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X(MHK 02-60)ACT checked NMR Starting with 2,8-dimethoxy TrÓ §gers base X (1.20 g, 4.24 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane:ethyl acetate 4:1) to afford X (659 mg, 53%) as an off-white solid.   m.p. 185-187  °C (lit.ref 186-189  °C)1.   1H NMR (400 MHz, CDCl3), ÃŽ ´ 3.55-3.61 (4H, m, CH2-CH2), 3.68 (6H, s, OCH3), 4.37 (2H, d, J = 17.2 Hz, CH2), 4.55 (2H, d, J = 17.2 Hz, CH2), 6.43 (2H, d, J = 2.8 Hz, ArH), 6.62 (2H, dd, J = 2.8, 8.6 Hz, ArH), 7.07 (2H, d, J = 8.6 Hz, ArH).   The data are in agreement with those reported in the literature.1 3.3.4  2,8-Dibromo-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X(MHK 01-120)ACT checked NMR Starting with 2,8-dibromo TrÓ §gers base X (1.65 g, 4.24 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane) to afford X (750 mg, 45%) as an off-white solid.   m.p. 220  °C.   1H NMR (400 MHz, CDCl3) ÃŽ ´ 3.47-3.59 (4H, m, CH2-CH2), 4.35 (2H, d, J = 17.4 Hz, CH2), 4.53 (2H, d, J = 17.4 Hz, CH2), 6.96 (2H, d, J = 8.4 Hz, ArH), 7.04 (2H, d, J = 2.1 Hz, ArH), 7.17 (2H, dd, J = 2.1, 8.4 Hz, ArH).   The data are in agreement with those reported in the literature.2 3.3.2  6H,12H-5,11-Ethanodibenzo[b,f][1,5]diazocine X(MHK 01-116)ACT checked NMR Starting with unsubstituted methano-strapped TrÓ §gers base X (942 mg, 4.24 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane: ethyl acetate 4:1) to afford X (505 mg, 51%) as an off-white solid.   m.p. 169-171  °C (lit.3 174  °C).   1H NMR (400 MHz, CDCl3) ÃŽ ´ 3.53-3.68 (4H, m, CH2-CH2), 4.46 (2H, d, J = 17.2 Hz, CH2), 4.61 (2H, d, J = 17.2 Hz, CH2), 6.89-6.96 (4H, m, ArH), 7.03-7.08 (2H, m, ArH), 7.09-13 (2H, m, ArH).   The data are in agreement with those reported in the literature.3 5.3.20Di-tert-butyl-3,9-dicarbamate-2,8-dimethyl-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X (MHK-06-108)   Sample has a lot of ethyl acetate in it re-run both 1H and 13C NMR Starting with bis(3,9-tert-butyl-dicarbamate-2,8-dimethyl TrÓ §gers base X (5.00 g, 10.42 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane:ethyl acetate 1:1) to afford X (2.67 g, 52% with 7% methano strapped as a impurity) as a pale brown solid.   m.p. X-Y  °C.   1H NMR (400 MHz, CDCl3) ÃŽ ´ 1.49 (18H, s, Boc CH3), 2.03 (6H, s, CH3), 3.50-3.60 (4H, m, CH2-CH2), 4.40 (2H, d, J = 17.1 Hz, CH2), 4.48 (2H, d, J = 17.1 Hz, CH2), 6.08 (2H, s, ArH), 6.67 (2H, s, ArH), 7.56 (2H, br s, NH).   13C NMR (100 MHz, CDCl3) ÃŽ ´ 17.1, 28.3, 54.9, 58.5, 80.2, 120.3, 128.4, 130.3, 132.0, 134.9, 148.8, 152.9 ppm.   FTIR 1049 (m), 1182 (s), 1230 (m), 1709 (s, C=O), 2900 (m), 2972 (m), 3295(bs), cm-1.   Anal. Calcd for C28H38N4O4:   C 67.99; H 7.74; N 11.33.   Found C XX; H XX; N XX %. 3.3.38H,16H-7,15-Ethanodinaphtho[2,1-b][2,1-f][1,5]diazocine X(MHK 03-72)ACT checked NMR contains an impurity ethano strap region should be symmetric Re-run both 1H and 13C NMR grow crystals! Starting with naphthalene TrÓ §gers base X (500 mg, 1.55 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane) to afford X (113 mg, 22%) as an off-white solid.   m.p. 224-227  °C.   1H NMR (400 MHz, CDCl3) ÃŽ ´ 3.75-3.97 (4H, m, CH2-CH2), 4.90 (2H, d, J = 17.5 Hz, CH2), 5.44 (2H, d, J = 17.5 Hz, CH2), 7.27-7.37 (4H, m, ArH), 7.41-7.48 (2H, m, ArH), 7.51 (2H, app. d, J = 8.6 Hz, ArH), 7.67 (2H, app. d, J = 8.0 Hz, ArH), 7.82 (2H, d, J = 8.5 Hz, ArH).   13C NMR (100 MHz, CDCl3) ÃŽ ´ 55.2, 55.7, 122.3, 124.4, 126.0, 127.3, 127.5, 128.3, 128.6, 131.5, 132.5, 148.5 ppm.   FTIR 828 (s), 927 (s), 1137 (m), 1209 (m), 1469 (m), 2360 (m), 2900 (m), 2959 (m) cm-1.   Anal. Calcd for C24H20N2:   C 85.68; H 5.99; N 8.33.   Found C 85.73; H 5.68; N 8.59%. 3.3.72,8-Dimethanol-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X(MHK 04-50)The spectrum is terrible there is NO way you can claim to have made this compound see me Starting with 2,8-dimethanol TrÓ §gers base X (400 mg, 1.42 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane: ethyl acetate 1:1) to afford X (134 mg, 32%) as a colourless solid.   m.p. X-Y  °C (lit.ref A-B  °C).2   1H NMR (400 MHz, CDCl3) ÃŽ ´ 1.76 (2H, br s, OH), 3.46-3.64 (4H, m, CH2-CH2), 4.43 (2H, d, J = 17.3 Hz, CH2), 4.47 (2H, s, CH2OH), 4.56 (2H, d, J = 17.2 Hz, CH2), 6.89 (2H, app. s, ArH), 7.02 (2H, dd, J = 1.5, 8.1 Hz, ArH), 7.07 (2H, d, J = 8.0 Hz, ArH), 7.26 (2H, s, ArH).   13C NMR (100 MHz, CDCl3) ÃŽ ´ 54.6, 59.1, 64.8, 126.1, 127.5, 128.1, 136.7, 137.2, 149.6 ppm.   FTIR 750 (s), 884 (s), 1105 (m), 1195 (m), 1328 (m), 1491 (d), 1622 (s), 1701 (s, C=O), 2852 (m), 2893 (bs), 2946 (m) cm-1.   Anal. Calcd for C18H20N2O2:   C 72.95; H 6.80; N 9.45.   Found C XX; H XX; N XX %.   See me is this compound in the literature(NOT charactrised in letreature)   1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã ‚  Ã‚   Ishida, Y.; Ito, H.; Mori, D.; Saigo, K., Tetrahedron Lett. 2005, 46, 109-112. 3.3.82-Bromo-8-methyl-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X(MHK-05-18)ACT checked NMR Starting with 2-bromo-8-methyl TrÓ §gers base X (1.30 g, 4.12 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane) to afford X (1.00 g, 73%) as an off-white solid.   m.p. 209-212  °C.   1H NMR (400 MHz, CDCl3) ÃŽ ´ 2.19 (3H, s, CH3), 3.47-3.62 (4H, m, CH2-CH2), 4.37 (2H, app. d, J = 17.1 Hz, CH2), 4.53 (1H, d, J = 17.2 Hz, CH2), 4.54 (1H, d, J = 17.2 Hz, CH2), 6.71 (1H, app. s, ArH), 6.86-6.91 (1H, m, ArH), 6.97 (1H, d, J = 8.3 Hz, ArH), 6.99 (1H, d, J = 7.9 Hz, ArH), 7.03 (1H, d, J = 2.1 Hz, ArH), 7.15 (1H, dd, J = 2.1, 8.3 Hz, ArH).   13C NMR (100 MHz, CDCl3) ÃŽ ´ 20.7, 54.70, 54.74, 58.7, 59.0, 117.5, 127.7, 128.1, 129.1, 129.7, 130.1, 131.4, 134.4, 136.0, 139.2, 147.2, 149.5 ppm.   FTIR 863 (s), 944 (m), 1090 (m), 1219 (s), 1341 (s), 1476 (s), 1518 (s), 2901 (m), 2954 (m) cm-1.   Anal. Calcd for C17H17BrN2:   C 62.02; H 5.20; N 8.51.   Found C 62.29; H 5.12; N 8.68%. 3.3.92-Bromo-8-methoxyl-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X(MHK-04-34)ACT checked NMRReplot 13C with expansions of all picked peaks and show ACTMay need to re-run 13C with more scans not sure about some peaks Starting with 2-bromo-8-methoxy TrÓ §gers base X (500 mg, 1.51 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane:ethyl acetate 2:1) to afford X (180 mg, 35%) as a pale brown solid.   m.p. 156-157  °C.   1H NMR (400 MHz, CDCl3) 3.50-3.60 (4H, m, CH2-CH2), 3.68 (3H, s, OCH3), 4.34 (1H, d, J = 17.3 Hz, CH2), 4.37 (1H, d, J = 17.2 Hz, CH2), 4.52 (1H, d, J 17.3 Hz, CH2), 4.54 (1H, d, J = 17.2 Hz, CH2), 6.42 (1H, d, J = 2.9 Hz, ArH), 6.63 (1H, dd, J = 2.9, 8.6 Hz, ArH), 6.98 (1H, d, J = 8.4 Hz, ArH), 7.01-7.06 (2H, m, ArH), 7.16 (1H, dd, J = 2.0, 8.4 Hz, ArH).   13C NMR (100 MHz, CDCl3) ÃŽ ´ 54.7, 54.8, 55.2, 58.8, 59.2, 112.8, 113.3, 117.6, 128.8, 129.7, 130.2, 131.5, 137.5, 139.0, 149.4, 156.6, 165.6 ppm.   FTIR 805 (m), 846 (m), 1025 (s), 1066 (s), 1278 (s), 1469 (s), 1487 (m), 1594 (m), 2359 (m), 2900 (m) cm-1.   Anal. Calcd for C17H17BrN2O:   C 59.14; H 4.96; N 8.11.   Found C 59.26; H 4.72; N 8.08%. 3.3.102-Ethoxycarbonyl-4,8-dimethyl-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X(MHK-04-30)ACT checked 1H NMR NEED 13C NMR Starting with 2-ethoxycarbonyl-4,8-dimethyl TrÓ §gers base X (500 mg, 1.55 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane:ethyl acetate 4:1) to afford X (88 mg, 17%) as a pale yellow solid.   m.p. 182-185  °C.   1H NMR (400 MHz, CDCl3) ÃŽ ´ 1.32 (3H, t, J = 7.1 Hz, CH3), 2.17 (3H, s, CH3), 2.38 (3H, s, CH3), 3.54-3.66 (4H, m, CH2-CH2), 4.20-4.33 (3H, m, CH2), 4.49 (1H, d, J = 17.4 Hz, CH2), 4.50 (1H, d, J = 17.2 Hz, CH2), 4.60 (1H, d, J = 17.2 Hz, CH2), 6.69 (1H, app. s, ArH), 6.85-6.89 (1H, m, ArH), 7.02-7.09 (1H, m, ArH), 7.46 (1H, app. s, ArH), 7.65 (1H, app. s, ArH).   13C NMR (100 MHz, CDCl3) ÃŽ ´ 14.3, 17.8, 20.7, 54.7, 55.4, 55.4, 59.3, 60.6, 126.1, 127.8, 128.1, 129.0, 130.0, 134.3, 135.5, 136.5, 137.0, 147.2, 152.8, 166.5 ppm.   FTIR 776 (s), 833 (s), 905 (m), 1025 (s), 1215 (s), 1293 (s), 1497 (s), 1709 (s, C=O), 2900 (m) cm-1.   Anal. Calcd for C21H24N2O2:   C 74.97; H 7.19; N 8.33.   Found C 74.72; H 7.25; N 8.41 %. 2.3.118-Bromo-2-ethoxycarbonyl-4-methyl-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X (MHK-05-22)ACT checked NMRNeed to re-run 13C with more scans insufficient aryl peakssections of 1H MR should go in thessi with discussion see ACT Starting with 8-bromo-2-ethoxycarbonyl-4-methyl TrÓ §gers base X (5.50 g, 14.21 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane:ethyl acetate 3:1) to afford X (1.70 mg, 30%) as pale yellow solid.   m.p. 196  °C.   1H NMR (400 MHz, CDCl3) ÃŽ ´ 1.33 (3H, t, J = 7.1 Hz, CH3), 2.36 (3H, s, CH3), 3.54-3.64 (4H, m, CH2-CH2), 4.21 (1H, d, J = 17.5 Hz, CH2), 4.24-4.34 (2H, 2 x overlapping q, J = 7.1 Hz, CH2-CH3), 4.47 (1H, d, J = 17.3 Hz, CH2), 4.49 (1H, d, J = 17.4 Hz, CH2), 4.57 (1H, d, J = 17.3 Hz, CH2), 6.97 (1H, d, J = 8.4 Hz, ArH), 7.01 (1H, d, J = 2.2 Hz, ArH), 7.15 (1H, dd, J = 2.2, 8.4 Hz, ArH), 7.44-7.46 (1H, m, ArH), 7.65-7.67 (1H, m, ArH).   13C NMR (100 MHz, CDCl3) ÃŽ ´ 14.3, 17.8, 54.6, 55.0, 55.2, 59.1, 60.7, 117.6, 126.3, 128.0, 129.9, 130.2, 130.3, 131.2, 135.6, 136.6, 139.1, 149.2, 152.3, 166.4 ppm.   FTIR 827 (s), 927 (s), 1023 (m), 1150 (s), 1387 (s), 1412 (m), 11470 (s), 1704 (s, C=O), 2360 (m), 2900 (m) cm -1.   Anal. Calcd for C20H21BrN2O2:   C 59.86; H 5.27; N 6.98.   Found C 59.76; H 5.19; N 7.21%. 3.3.121,4,8-Trimethyl-2-nitro-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X(MHK-02-10)Need 1H and 13C NMR where are these!!! Starting with 1,4,8-trimethyl-2-nitro- TrÓ §gers base Y (500 mg, 1.62 mmol), the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane:ethyl acetate:hexane 4:1:1) to afford X (153 mg, 29%) as a yellow solid.   m.p. 138-141  °C.   1H NMR (400 MHz, CDCl3) ÃŽ ´ 2.20 (6H, s, CH3), 2.36 (3H, s, CH3), 3.54-3.64 (4H, m, CH2-CH2), 4.33 (1H, d, J = 17.5 Hz, CH2), 4.36 (1H, d, J = 17.6, CH2), 4.50 (1H, d, J = 17.5 Hz, CH2), 4.65 (1H, d, J = 17.6 Hz, CH2), 6.75 (1H, app. s, ArH), 6.89 (1H, app.d, J = 7.9 Hz, ArH), 7.01 (1H, d, J = 8.0 Hz, ArH), 7.40 (1H, s, ArH).   13C NMR (100 MHz, CDCl3) ÃŽ ´ 14.7, 17.8, 20.7, 54.1, 54.9, 55.7, 57.2, 124.1, 125.0, 127.9, 128.3, 128.6, 128.8, 134.2, 134.6, 136.5, 136.8, 147.2, 152.4 ppm.   FTIR 819 (m), 1053 (s), 1185 (m), 1280 (s), 1369 (m), 1497 (m), 2359 (m), 2900 (m), 2987 (m) cm-1.   Anal. Calcd for C19H21N3O2:   C 70.57; H 6.55; N 12.99.   Found C 70.52; H 6.28; N 12.69%. 3.3.142,8-Dimethyl-4-nitro-6H,12H-5,11-ethanodibenzo[b,f][1,5]diazocine X(MHK-02-10, MHK04-66 ChromA1)re-run 1H and 13 Spectra Starting with 2,8-dimethyl-4-nitro-Trà ¶gers base X (500 mg, 1.69 mmol) and 1with heating for 5 days,the crude material obtained upon work-up was chromatographed (silica gel, dichloromethane: ethyl acetate 10:1) to afford Y (120 mg, 23%) as a yellow solid.   m.p. 168-170  °C.   1H NMR (400 MHz, CDCl3) ÃŽ ´ 2.20 (3H, s, CH3), 2.21 (3H, s, CH3), 3.42-3.63 (4H, m, CH2-CH2), 4.44 (1H, d, J = 17.6 Hz, CH2), 4.50 (2H, app. s, CH2), 4.62 (1H, d J = 17.6 Hz, CH2), 6.79 (1H, app. s, ArH), 6.87-6.94 (2H, m, ArH), 7.02 (1H, d, J = 8.0 Hz, ArH), 7.11 (1H, app. s, ArH).   13C NMR (100 MHz, CDCl3) ÃŽ ´ 20.5, 20.7, 54.4, 56.0, 58.0, 59.4, 122.0, 127.5, 128.1, 129.4, 132.2, 134.6, 135.4, 136.0, 139.4, 140.8, 146.9, 150.5 ppm.   FTIR 836 (m), 884 (m), 1021 (m), 1171 (s), 1371 (m), 1521 (s), 2910 (m), cm-1.   Anal. Calcd for C18H19N3O2:   C 69.88; H 6.19; N 13.58.   Found C 69.67; H 6.24; N 13.43%. References 1.Hamada, Y.; Mukai, S., Tetrahedron: Asymmetry 1996, 7, 2671-2674. 2.Ishida, Y.; Ito, H.; Mori, D.; Saigo, K., Tetrahedron Lett. 2005, 46, 109-112. 3.Faroughi, M.; Try, A. C.; Turner, P., Acta Crystallogr., Sect. E: Struct. Rep. Online 2008, 64, o458.

Fraus with Plows: The 19th Century Development of Skokie :: Essays Papers

Fraus with Plows: The 19th Century Development of Skokie On the corner of Lake and Wagner Roads in Glenview, nearby an Audi dealership, the Glenview Tennis Club, and an Avon plant, nestled between rows of residential developments, is an 18-acre farm. As if its presence wasn’t anachronistic enough, the cows grazing in the field attest to the fact that the farm, which sits on the border between Chicago’s self-christened North Shore and its inner suburbs, is still in operation despite decades of efforts by developers to purchase it and convert the land into something more profitable for the north suburban niche. In fact, until 2000, the farm was owned by the Wagner family and run for profit, though it has since been purchased by the Glenview Park District and is now maintained as a museum to showcase the village’s historical roots. The rationale behind the village’s $7.2 million investment in the land was, as Park District Board President said, â€Å"...that this is a part of Glenview, and if we don't acquire it, it won't be there to show the children what Glenview was like.† In some ways, perhaps Wagner Farm’s presence is most fitting as a historical division between the two sets of suburbs directly to the north of the city. While both regions began developing simultaneously as outgrowths of the rapidly expanding and industrializing urban metropolis to the south, the lakeshore settlements were almost immediately identified as centers to serve the needs of affluent urban commuters, and their subsequent development was largely directed towards this goal, whereas the inland settlements were abruptly awakened to their similar potential only in the real estate boom of the 1920s. The explosion of road and highway construction after WWII would eventually level the playing field for development between these competing areas and render their boundaries nearly indistinguishable, but until then, towns like Glenview, Morton Grove, Niles, Park Ridge, Lincolnwood, and Skokie (then known as Niles Center) , would develop along a very different trajectory than th eir lakeshore neighbors, one that had much more in common with Wagner Farm than with the elegant single-family homes arranged in well-maintained subdivisions that now surround it. The development of Niles Center in many ways embodies a regional pattern of suburban development in 19th Century Cook County. With the exception of a few showcase towns like Riverside, Hyde Park Center, and the settlements along

Obesity Statistics Essay

Obesity statistics in Malaysia are getting scarier by the day. The World Health Organization (WHO) survey in 2010 ranked Malaysia as sixth in Asia with the highest adult obesity rate. Obesity statistics from the Malaysian National Health and Morbidity Survey in 2006 showed that 43% of Malaysian adults were obese or overweight at that time. And these obesity statistics showed that overweight children were 38% of the child population in Malaysia. The recent WHO results of 2010 showed that 60% of Malaysians aged 18 and up, had a BMI over 25. A BMI of more than 25 means the person is overweight. In 2008, Universiti Kebangsaan Malaysia (UKM) did research on the ‘prevalence of obesity among children’. The results were astounding, showing an increase of obesity of 30% in the 6 to 12 years old age group. In 2007, Universiti Putra Malaysia (UPM) did a nationwide, all Malaysian states study on obesity, on Malaysians aged 15 years old and above. A person with a BMI of more than 30 was considered to be obese. Those overweight with a BMI reading of more than 25 were excluded. The UPM researchers found that females were more likely to be obese at 13.8% while men were at 9.6%. Malays and Indians had higher cases of obesity at 13.6% and 13.5%, while Chinese came in 8.5% of their population groups. Sarawak natives had 10.8% cases of obesity while the Sabah natives had the lowest at 7.3%. The data obtained were statistically significant (p< 0.0001). All these obesity statistics have rung alarm bells at the Malaysian Ministry of Health. The Malaysian government is concerned on the health effects, productivity and the healthcare costs implications of an obesity epidemic in the country. The government notes that this obesity and overweight issue is far more serious in Malaysia than in other countries in the region. The Malaysian Ministry of Health had planned for another survey in 2011 to update these obesity statistics. This would have included a study on the incidences of diabetes and kidney diseases in Malaysia. But no results are available as of now.

Political and Legal Forces Essay

Political and legal forces are two of the three most important aspects for a business, with social forces being the third. Politics is a changing scene, and the rules and laws will change not regularly but often enough. Different elected parties have different feelings about certain business practices and use or alter the laws to change these. The same comes into play with trading in other countries. Organizations, especially the European Union, have a lot of rules for their member states with regards to production, distribution, content, health benefits, and many more. What are political forces? Political forces are governments and unilateral bodies that decree certain rules, regulations, laws or restrictions with regards the way a country is run. This siphons down into everyday life, especially business. Businesses cannot avoid these unless they move countries, and then there’s the issue of the attention this draws. More often than not they simply have to adapt. An example i s taxation. If taxation rises for companies then so does the price of the goods. If taxation rises in general then wages have to be increased thus making production values higher and prices for goods increase further. †¢What are legal forces? Legal forces are the types of law and legislation that a political body introduces. A government or state-body like the E. U may decide, for example, that advertising chocolate around children’s television is inappropriate, and thus ban them from advertising on children’s channels and during set time periods. This is a legal constraint. †¢How do we adapt? You have to evaluate the situation. If you’re being taxed more then the simple solution is to raise prices. However, this may upset the consumer, so you need to weigh up whether it’s safer to take the decrease in profitability or whether you should only marginally increase the prices, thus reducing your loss and minimizing upset to the consumer. Other manners of political interference or legal restriction can occur. Realistically you just have to make them part of your business model. Defying the law can result in punishment, such as fines and even closure